Stop Falling In Apple’s Cunning Trap
The Hidden Deception Behind A Technological Behemoth
Apple has been solidified as one of the most revolutionary companies to ever exist; introducing the iPhone and bringing about the smartphone revolution is no small feat, and since then, Apple has found a way to remain in possession of the US market.
Despite their meager statistics in foreign countries, Apple dominates the US market, finding a way to reach the mighty trillion-dollar valuation on the back of the domestic market alone. Moreover, they have remained at the top in terms of stock performance and have become a reliable pick for finance moguls.
With this success, however, comes the inevitable secrets that they hold. Taken at face value, they seem like a clean, market-friendly company with various product offerings and quality commodities. Their appearance is squeaky clean and contains no amount of controversy whatsoever.
But, moving into the depths of the technology world, you begin to uncover the layers behind Apple. Behind the product advertisements and their innovations lies a world of marketing schemes and complaints that have been swept under the rug.
While some scandals have managed to emerge, many remain unknown to the public. However, what makes Apple such a dangerous company is not their use of hidden tactics of manipulation, but rather their trap which is sitting in plain sight.
One such trap is that of the ecosystem, in which Apple provides quality connections between other apple products. However, if you choose to not use an Apple extension with your main product, then you will be left with disadvantages. This prompts customers, regardless of their financial position, to fork over more money for something they would naturally expect to be compatible with their product.
Moreover, despite the common knowledge that Apple plays on the ingorance of the customer, they themselves have altered the views of their customers to drive sales. For example, they have deluded the mind of countless parents into thinking that inordinately young children should be able to communicate wirelessly, and, so, should be given an iPod.
Playing on the minds of many, Apple has utilized the leverage they possess as a behemoth to drive more sales. They also tend to do this indirectly, by slowing down older iPhones through updates so a customer chooses to purchase a new one. It is quite hard to escape a trap when you fall into it and the path back has already closed; this is precisely what Apple plays on.
Apple would prefer their customers to never bat an eye at any other products, for they know that if someone realizes that they would purchase wireless earphones with the same quality as AirPods for a modest $5, they would likely never spend hundreds on the prestigious counterpart.
For this reason, they never draw comparisons with other products, For far too long, many have speculated that Apple keeps the names of other companies out of their mouth for the sake of avoiding competition, but it is truly to prevent exposure outside the ecosystem. Despite the anger that it brings tech fans to know that Apple voids comparing specifications with the market standard, it encloses the majority within the premises of their walls, ensuring they can not escape.
How else do you think they’ve managed to build such a cult-like following in the US? Their goal is simple: lure outsiders into the Apple ecosystem, delude the minds of those within it, and release products to appeal to those enclosed in their intellectual prison.
As many have said before, once you get trapped, it’s hard to come out. Even those who want to switch to a Windows computer or an Android phone avoid doing so to preserve the ecosystem they have built up for so long. Despite the great gratification, they may have whilst initially purchasing it when the next product comes along, it makes the existing ones feel obsolete and useless in comparison.
It is an insufferable prison that users tolerate when they shouldn’t have to; it is important for anyone currently using Apple products or considering using them to think about the decision before making it. I would say that it isn’t a question of usability or ease, but rather one of addiction and suffering.
